Shine Identity Development

The Brief

The client is a mobile coffee takeaway business based in Massachusetts. They are passionate about making people smile, bringing a bit of light into people’s days through coffee. The brief was to capture the joyful moment of a morning coffee at sunrise. A unique and playful logo that is not serious but rather about bringing a bit of sunshine into the world, exuberating joy and raising people’s vibe.

The result is a joyful and zen sun that rises out of the coffee cup.

Alternate Routes Explored

The following logo options were explored as part of my design process but were not among the top selected.